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April 28, 2010
Red Dot Corporation is a leading manufacturer of quality HVAC products for the heavy vehicle industry. Red Dot employs approximately 300 plus employees and was looking for a way to promote healthy lifestyles. The key objectives of their wellness program were to promote healthy eating choices, get employees moving/exercising in a meaningful manner and promoting awareness of their current quit smoking program.
Parker, Smith & Feek teamed up with Red Dot’s enthusiastic Human Resources and Senior Management and gave them the tools, resources and knowledge to set-up and maintain an ongoing wellness program.
Initially, an employee benchmark survey was conducted to see if a wellness program would be of value and if employees would participate. The results of the survey were highly in favor of developing a meaningful wellness program. 35 employees indicated that they would like to participate in the Wellness Committee in some capacity.
A Wellness Fair was set up which included onsite interactive assessments and education on their current benefits being offered. Red Dot employees speak over 17 different languages, so it was imperative that the vendors and staff had the right skill-set to communicate key messages about their benefits and wellness.
Monthly communications, like wellness newsletters, were used to educate employees about their current wellness options offered as a part of Red Dot’s benefits package. In the past, the benefit package had been undervalued and underutilized by the employees, so Red Dot decided to use participation incentives. The incentives were drawings for company logo vests/jackets/waterbottles, gift cards and two hours paid leave.
Since the wellness program has been up and running, Red Dot has implemented a variety of wellness components; including:
Chery Phillips, Red Dot’s Human Resources Manager said: “We have been extremely pleased with the initial results of our Wellness program, with outstanding participation levels across all the programs offered as listed below . Because of the success in our Seattle facility we also implemented it at our smaller Memphis facility and have realized up to 100% participation in various wellness events.”
Additionally, employees also participated in Red Dot sponsored events such as: