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Risk in Focus :: Healthcare Q2 2024

Pixel tracking technology, also known as “tracking pixels,” is a hidden piece of code embedded within web pages or emails that monitors user activity. It gathers data such as IP addresses, browser types, and screen resolutions for analysis. While useful for web analytics and marketing, pixel tracking poses significant risks for healthcare organizations.

This edition covers:

  • Privacy Concerns
  • Legal and Regulatory Scrutiny
  • Insurance Coverage Limitations

Learn more in the latest Risk in Focus :: Healthcare Report.

The views and opinions expressed within are those of the author(s) and do not necessarily reflect the official policy or position of Parker, Smith & Feek. While every effort has been taken in compiling this information to ensure that its contents are totally accurate, neither the publisher nor the author can accept liability for any inaccuracies or changed circumstances of any information herein or for the consequences of any reliance placed upon it.

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